I juuuuuuuust came across this and am a little...confused? Doritos is going to be launching a "lady-friendly" version of the chip so we can avoid losing our delicate appeal.
Via Washington Post:
PepsiCo chief executive Indra Nooyi told the Freakonomics podcast on Jan. 31 that Doritos, which is owned by PepsiCo, is developing a chip for women. “As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag, they pour the little broken pieces into their mouth because they don’t want to lose that taste of the flavor …Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public,” she said. The company’s future chip for women will be “low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse.”
OK. So, maybe the focus group they worked on showed these results. That is very, VERY possible. And I'm not going to hate on anyone who want these chips. You enjoy what you wanna enjoy! But I don't give a crap who hears me crunch on a bunch of cheesy chips. I once fished a chip crumb out of my bra while I was at work and I didn't really care who saw. I was NOT going to let that chip escape me.
Along with how silly this seems to me (again, just MY opinion), I also wonder if this is going to be a more expensive version of Doritos.
To me, this marketing feels just as dumb as the following:
Know what you can get instead of the above?
Pens. Basic effing pens. They're cheaper.
Razors. Basic effing razors. I use razors for "men." They're cheaper.
Deodorant. Basic effing deodorant. I use either Tom's or a fancy Old Spice. It's cheaper.
I drive a blue car. I like the color blue. And I am a woman.
You can check out more ridiculous products HERE.